LYTRO's Release Date Is Missing Out.

Looks like Lytro is not going to release it's much anticipated camera for market until early next year! What a waste of the PR momentum built up over the past few months, along with potential holiday sales. Lytro will also be missing out on the actual field testing from all the anxiously awaiting photography consumers. That is priceless R&D info folks.

One reason to hold the product from market could be that Dr. Ng, founder and CEO of Lytro, uncovered a serious flaw in the Lytro camera functionality. Maybe manufacturing glitches are unable to produce enough stock for the demand? We could go on and on. Other than that release the darn camera, run out of stock... the buzz will just create more desire. Come on Lytro we want to take this camera for a test drive!

A recent post from the NY Times.

Yeah I'm off on the release date for LYTRO, here is my previous post. I'll admit it, I can't be right all the time.

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Between the Chicks - The YES Dress - 2nd Line is in Production

Between The Chicks - The YES Dress - 2011 from Spencer Gordon on Vimeo.

Between the Chicks the creators of The YES Dress is preparing to launch their second line on October 19th. As the women's dress company finishes production this week the Chief Chicks are confident their second dress line will be a great success. Coming off a recent October issue article in Woman's Day magazine where Between the Chicks were featured in a start up business article. The founders Julie Gordon and Stephanie Kikis are very excited about the new fun fabrics and styles. The launch is open to all chic chicks, click here to view the invitation to attend. Save the date, October 19th, in your calendar and drop by to be the first to try on the new line.

Below is the cover to the Between the Chicks last line.

I've had the pleasure to work with Between the Chicks since their inception. Guiding Between the Chicks through photography, web design, e commerce, marketing, social media and business consulting it has been amazing to watch their women's dress company grow and evolve.

Other posts about Between the Chicks.

iPhone 4s. Do you know what the "s" stands for?

Do you know what the "s" stands for in the iPhone 3Gs and the iPhone 4s? It stands for "SUCKER". I've been caught in this upgrade consumerism ploy twice, once with an iPhone and the other with my pro camera Nikon D2Xs. Unless you know going into your purchase that this "s" version is only an inkling of what the next real version will have in store you may want to wait. The iPhone 4s is releasing Oct 14th. Ask yourself this question: "Can I wait?" If your answer is "Yes." Then I advise to listen to your inner voice.

For instance when I bought my iPhone 3Gs I was so excited. It was my first iPhone and my phone contract was allowing me to upgrade. We have all at one point or another been strong armed by our phone companies as to when we can upgrade. Any-whoo ........ My friends that had the iPhone 3G were envious of my iPhone 3Gs then the iPhone 4 came out 12 months later. The iPhone 4 blew the doors off the iPhone 3Gs! I wish I could have said that about the difference between the iPhone 3 and iPhone 3Gs. The 4 had a better screen the video and audio were far superior than the iPhone 3Gs. The list goes on and on.

So if you don't have to upgrade or can wait until the release of the iPhone 5 you may want to hold your horses.

Good News is that in addition to AT&T and Verizon the iPhone is now going to be available on the Sprint network.

Click here to read a related article by Ad Age Digital.

Photo credit: © Spencer Gordon for Oyster bathing suits

LYTRO - Will It Be A Fad?

The Lytro's technology is going to be an enormous leap forward in the digital imaging world.

Some are questioning is this just a fad. A fad I think not..... Lytro is laying down the stepping stone towards another technological advancement, something along the lines of what we saw in Star Wars as kids. The much anticipated advancement will not only lend itself to 3D imaging it will also be the beginning of...... wait for it. Holographic imagery, that's a ways down the road for the moment. The consumer market is not fully ready for the hologram.

I for one am looking forward to the new light field technology. Bring it on! Not having to focus allows me to "focus" on what is occurring in the moment.

Be ready. The Lytro Camera release is fast approaching. As I stated in a post in July I believe the release date will be later this month.

911 Photography Then & Now

It's hard to believe it has been 10 years since the 911 attacks. There is an article by the La Times that is showcasing photography of 911 in a "Then & Now" format. It's interesting to see the contrast between the before and after shots.

Then
[caption id="attachment_851" align="aligncenter" width="590" caption="© Suzanne Plunkett / Associated Press / La Times 9-11-01"][/caption]
Now
[caption id="attachment_850" align="aligncenter" width="590" caption="© Mark Lennihan / Associated Press / La Times 8-4-11"][/caption]
Here is a link to the original article.

9/11: Revisiting World Trade Center attack site, then and now - latimes.com.

Related blog post by Spencer Gordon. A personal 911 photography project.

911 Photography Project - An Artistic Tribute

[caption id="attachment_799" align="aligncenter" width="590" caption="2010 View from Brooklyn"][/caption]The 10th anniversary of 911 is upon us and since 2006 I have be working on a photography art project each year specifically on September 11th. The project involves photographing the tip of Manhattan from both New Jersey City and  Brooklyn Heights.  This project deals with the use of a unique large format Speed Graphic camera from the 1940's that shoots 4 x 5 film.  Old school style. Yes the kind of camera you have to put a dark cloth over your head where the image is upside down and backwards in the back of the camera when you see it on a grainy piece of glass. The purpose of the project is one pay tribute to New York City and it's scarred skyline as well as document the transformation of a great city as it's skyline takes on a new shape.

This Sunday from the upper east side I will ride a mountain bike to two locations.  Packed in the bike's side saddle the antique 4 x 5 camera and I will venture to my first location at the Brooklyn Promenade.  I will arrive at the first location by 7:45am to set up this unique piece of photographic equipment.  At precisely 8:46am is when I expose the first shot.  Why 8:46am? That's when the first plane hit the North Tower. After that shot is complete I then re-pack and ride to New Jersey City.

It has been over the last 5 years that I've been doing this project.  It's interesting to see the progression of the city's skyline.  One year there was the waterfall installations another year a modern silver twisting building was completed a different year a warehouse has been torn down.

The project will complete when the Freedom Tower is finished.  Upon it's completion I plan to exhibit the complete body of work.
[caption id="attachment_800" align="aligncenter" width="590" caption="2010 View from New Jersey City"][/caption]

Let There Be Light - Illuminating Photography

[caption id="" align="aligncenter" width="590" caption="©2011 Dennis-Calvert "][/caption]
Most people when they think of photography a single flash is as high tech as they may get. Dennis Calvert takes photography to a whole new level with his various lighting elements and layering techniques. His work resembles imagery as if it comes from another world.

For me from day one photography has always sparked my curiosity. From the first polaroid that developed in front of my eyes to latest digital technology. Photography is like a puzzle and there are so many tools a visual artist can use to create the imagery that one desires.

With LYTRO "light field" technology about to launch it's latest digital break through. I can appreciate Dennis's use of pure light in a simplistic yet highly creative application.