Showing posts with label product. Show all posts
Showing posts with label product. Show all posts

Tuesday, June 28, 2011

Lytro - Pros & Cons


Last week I raised the question is "Photography Going To Change Forever?". Writing about the company Lytro creating a breakthrough new technology using a microlens array is stirring a buzz amongst the photography world. With 50 million in start up capital and recruiting a 45-person staff from top companies such as Microsoft, Google, Apple, Intel and Sun Microsystems. It appears that Lytro could be on to something.

Lytro is developing a point-n-shoot camera comparable to the those made by Canon and Nikon with a rumored price point of a few hundred dollars. In conjunction with the camera you will need the sophisticated software to decipher this new light field "Living Images" and to use the unique select focusing feature.

PROS: about the technology:
- NO lag time with the shutter release
- NO concern about where you are focusing cause you don't have to
- 2D or 3D imaging capture
- Images are interactive
- Video capable
- Hologram capable

CONS: about the technology:
I base this upon the Lytro Picture Gallery
- It appears there are only 2 focal planes
- Some shots do not have an authentic depth of field characteristic.
- I am seeing some pixelation in some of the shots. Possible output quality issues
- To get the full effect of the "living image" users will have to compose their images differently. Most people take a rather flat 2D composed image meaning their subjects are mostly on the same focal plane.

There has not been a release date set for the camera. However, will the images live up to the hype of the technology? For me I want see this baby ( camera ) in action! Lytro, get it in my hands!

Wednesday, June 15, 2011

Portfolio Review Day


One of my goals this year was to learn more about the photography industry. After 18yrs most would say you can't teach and old dog new tricks. Bulls@#$t. Part of learning about the industry is learning about yourself. So over the next few days I am attending a Portfolio Review via NYC FotoWorks. I'm really looking forward to meeting new people and getting some constructive criticism.

The new webiste site I've been working on is a bit precarious, just a few more glitches to take care of but the portfolio section is up to speed. So hit me with all you got! I can take it.... be gentle NOT.

Monday, June 13, 2011

Victoria Secret - Smoke Screen

[gallery columns="1"]
I was asked by Victoria Secret.... well not Victoria herself but their creative team to photograph a few of their ladies. How could I say no....right? The challenge was that the models were going to be in a smoke screen. Actually it is a vapor mist curtain that will have rear projection graphics they tell me. The trick is to light the models properly without washing out the graphics on the vapor curtain. These shots were done all in camera, no post manipulation. Yep.... lighting ratios are my forte.

For the company that does this kind of thing, this is tiny compared to what First Fountain can really do.

Friday, May 27, 2011

Magic

Written, directed and filmed by Spencer Gordon www.spencergordon.com

A collaboration with
145 Antiques - www.145antiques.com
Elizabeth Hagins - Set Designer - elizabethhagins@gmail.com
Brett Cooper - Costume Designer - bdaddycoop@yahoo.com
Travis Ryder - Wardrobe Assistant
Harvey Jones - Music - www.harvjones.com
Nadia Ackerman - Vocals - www.nadiaackerman.com
Justyna - Make Up & Hair - makeupbyjustyna@gmail.com
Vlad Kraven - Magician - www.Vladkraven.com
Diana Ferrante - Beautiful Magician's Assistant - diana.beautopia@gmail.com
Ildikó Tóth - Photography Assistant