Tuesday, January 24, 2012

LYTRO Technology is Perfect for the iPhone 5

iPhone4s | Spencer Gordon Photography | New York Freelance Photographer
In the upcoming Inside Apple book by Adam Lashinsky, it's revealed that Steve Jobs had expressed interest and subsequently met with the CEO of LYTRO, the makers the first light field camera.

Quote from the book:
The company's CEO, Ren Ng, a brilliant computer scientist with a PhD from Stanford, immediately called Jobs, who picked up the phone and quickly said, "if you're free this afternoon maybe we would could get together." Ng, who is thirty-two, hurried to Palo Alto, showed Jobs a demo of LYTRO's technology, discussed cameras and product design with him, and, at Jobs's request, agreed to send him an email outlining three things he'd like LYTRO to do with Apple.

The light field technology by LYTRO is poised for the smartphone market..... especially the iPhone 5. I can't tell you the number people I've seen who have simply no clue to touch the area of their screen to focus the picture. The LYTRO technology will eliminate this all together. Being "focused" on the moment before you is key. Having the ability to focus after the image is taken is a better way to approach an image.

Spencer Gordon | LYTRO Camera | Commercial Photographer | Digital Technology
I've actually had the pleasure of a hands on demonstration of the LYTRO camera. You can read about that experience on my blog post by clicking here.

LYTRO - as a camera I'd have to say NO, however as a technology LYTRO's breakthrough will be a welcomed feature in any smartphone, tablet, digital camera or imaging device.

Related articles:

Steve Jobs Met with Light Field Camera (Lytro) Company's CEO - MacRumors Forums.

Book details Apple's 'packaging room,' Steve Jobs's interest in advanced cameras.

Will Apple's iPhone 5 be the only camera you'll ever need? - Computerworld Blogs.

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