Monday, February 13, 2012

Risa Binder "You Made It Rain." - Paper Heart Album

When singer / songwriter Risa Binder contacted me to shoot an off the cuff unplugged music video where she performs at a sweet shop. Intrigued with the challenge for this musician I opted to take on the assignment. At the dessert shop Risa reviews some of the sweets and then performs an acoustic guitar version with musician Ryan Bull of one of her songs, in this video Risa sings "You Made It Rain". We shot one cold rainy afternoon in Brooklyn, NY at One Girl Cookies. Since Risa was on tight budget I planned to do this assignment solo. The trick for me was how can I get two camera angles, be mobile, work fast and not disturb the customers with obtrusive video gear. I came up with the "J Rig".J Rig - Nikon P7000 - Hero HD - Bogen Magic Arm - Adorama Flash Bracket The "J Rig" consists of a Bogen flexible magic arm, 2 stud adaptors and 1 Adorama umbrella flash bracket. Mounted to this rig was a Nikon P7000, Hero HD camera and a Sony wireless stereo mic receiver. The rig worked perfectly allowing me to move freely and still be able to use the zoom on the Nikon P7000. I directed Risa to only look at the Nikon knowing that this camera will be the "A" footage. The Hero cam was set to it's widest setting R4 giving the "B" roll an almost fish eye look. This worked perfectly due to the tight space we were shooting in at One Girl Cookies in Brooklyn, NY. After filming for 2.5 hours and a major sugar rush from the incredible Whoopie Pies we had what we needed.

As I began the edit process I presented Risa the first cut which was just over 7 minutes. Risa informs me that her record label Warehouse Records, LLC and publicist Shore Fire Media after seeing the quality of the video wanted to use the video to promote the release of her album Paper Heart. The one requirement was we had to cut it down to 3 minutes so it could be used on the Official Facebook Music Page. After a few more edit sessions cutting the acoustic song of "You Made It Rain" in half we finished in time for Risa's February 14th release date of her album Paper Heart.


WHO: Risa Binder - Vocals; Doug Yowell - Drums; Ryan Bull - Guitar; Lee Nadel - Bass; Chris Lopresto - Keys; Nadia Ackerman- Background Vocals; Anthea White - Background Vocals

WHERE: Rockwood Music Hall

196 Allen Street

New York, NY 10002


WHEN: Tuesday, February 28, 2012 - 7PM

Are you a musician in need of video or still shots for your CD artwork, press kits and website? Contact me and I'll be happy to discuss your project in detail.

Related Links

Warehouse Records, LLC – Risa's Record Label.

Shore Fire Media - Risa's Publicist.

Whoopie Pies - One Girl Cookies Store.

Rockwood Music Hall - Upcoming Performances.

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