Monday, March 5, 2012

Oyster + Swimwear = March Madness Basketball

[caption align="alignnone" width="600" caption=" (FREE download of brochure click on image.)"] (FREE download of brochure click on image.)[/caption]
Oyster's swimsuit samples were straight out of the box for this photography shoot. Francess, the co-owner of the Brooklyn based company, was very excited to be photographing her "JUMP!" Spring / Summer 2012 line of swimwear. Even though the samples had their imperfections that did not stop our photography production from moving forward. That's only one of the obstacles we had to deal with that day. There were a few other challenges for example Oyster likes to work with "Real" models. Fortunately one model (Bryson) had worked with Oyster before but the other model (Margaret) was quite green. A new model can take up additional time and can cause a shoot to go off schedule.
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I've worked with many NEW models. Patience is the key. Working with new models in a friendly helpful way makes them feel comfortable. By the end of the shoot Margaret was slam dunking the poses!!! The second challenge was we were on a basketball court and when school let out, well let's just say March Madness look out! So we had to work with the kids and their pick up basketball games to negotiate them out of our shots. We eventually got one kid with his skateboard to be in a shot, which was perfect![photoshelter-img width='600' height='695' i_id='I0000eYuCofwSx2M' buy='0']
How did we come up with the basketball theme? Francess states “We wanted to challenge the idea that swimwear needs to be shot in exotic locations with busty, bombshell models. The Oyster customer is not interested in being overtly sexy, but sex appeal comes through in her confidence.” Oyster prides themselves working with natural-looking models that represent a more realistic young, female demographic.

Finally our biggest challenge was time. Being on location you never know when the weather is going to turn. The make up artist ran a bit over pushing the photography off schedule to a full court press pace. The forecast was for rain that late afternoon. For once the weather man was right that day. As our model walked onto the basketball court for our last shot the sky started dribbling rain drops. Francess was very concerned we were not going to finish. I told her not to worry. By this time the kids were gone and we had the basketball court to ourselves. We moved over under a large tree that provided us enough cover to do one last lay down shot that was the "layup" to wrapping up the photography shoot. Even though we started behind schedule due to hair & make up, model constraints, location elements I was able to shoot our entire shot list and still finish on time.

Oyster's Spring / Summer 2012 swimsuit line launches this Friday March 9th. If you are in the NY area come attend the FadMashion Show click here.

Featured Article on PDNonline / PhotoServe

Spencer Gordon Jumps Into Spring with Oyster.

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