Wednesday, March 26, 2014

Mom & Pop Shop Series – Atomic Passion

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Don't be scared of the squirrels guarding the entrance to this "Atomic" vintage store.  Originally opening their doors selling furniture over 16 years ago then transforming into an eclectic vintage store filled with clothes, shoes, fashion accessories and unique chachkas.

Immediately upon walking down the few steps past the furry tailed sentries you step back in time.  I defy you to look around and not come across something there that will spark a memory from your own life.  From toys I played with as a kid to the style of clothes I wore in the 70's & 80's. There was familiarity with the objects and oddly I felt at home in the space.

Justin, one of the owners,  who sits behind a centrally located desk in the store has a knack for discovering these pieces from your time capsule.  Whether it's at a garage sale or vacationing, his eye is on the constant prowl for a new or old addition to his store.

"Vintage stores have come and gone here in the lower eastside over the years." Justin tells me.  What makes this one special...... maybe it's the 8 horseshoes hung over the door.  Well sadly apparently not... Atomic Passion is no longer in business. I photographed this store in March of 2008, not long ago I happened to be walking down the street and noticed the squirrel figurines. I hope that Justin has moved on to bigger and better things.

The purpose of this Mom & Pop series is to document these unique businesses and the owners. We are on a completely different business model path with online retailers. The brick and mortar franchises who are able to afford the exorbitant commercial rents, that's great for the landlord. However the overhead of commercial rent is financially strangling the individual business owner. As these Mom & Pop shops get pushed out of existence we become blind to the fact that we live and homogenized business model. The next time you go to a mall or a shopping area take a good look around. I think you'll notice the same shops over and over and over no matter where you are in America.

"Support your local businesses."


Stay tuned I have more of these Mom & Pop Shop stories on the way.

Tuesday, March 11, 2014

Studio LIghting Tutorial


The above video is a studio photography lighting tutorial using 3 strobe heads.

This tutorial will demonstrate a lighting technique using a soft bank to light a model. 2 bare heads to light the seamless paper to obtain a clean white background.

A solid yet simple lighting set up that can be used to shoot portraits, corporate portraits, catalog style fashion shots and even product shots.

Quick tip: Lighting power outputs - the bare heads pointing to the background where splitting 1/2 power. The soft bank was at full power.

Sample shot from the shoot below.

Saturday, December 14, 2013

The Beauty Beyond Death

When we think of death it conjures up all kinds of emotions and feelings.  The loss of a friend or family member even a beloved pet are the most common recollections obviously.  Death is usually not associated with Beauty is it?


Dead Pigeon - ©Spencer Gordon


I was inspired to start this "Death " series after completing a job for Barefoot Wines in Asbury Park, NJ.  You may be thinking what could have possibly happened on the job that was so morbid.  In fact it was quite the opposite.  The short story is I was documenting Barefoot Wine's beach clean up  event.  They organize a bunch of volunteers to help clean up the beaches and then afterwards Barefoot Wines puts on a concert for the volunteers.  This concert had Gavin DeGraw, Joss Stone, The Cold War Kids and Mason Jennings….. shoot I said I'd kept this short.  Anyway the night before the beach clean up was an intense hurricane.  When the morning came I went out into the gray cold day to document the 'before' situation of the beach.  Over by a jetty in the flat wet sand I noticed and unusual object. Obviously not a man made piece of trash as I'm hovering taking in this out of place creature. A lone pelican was partially embedded in the cold smooth salt soaked sand with it's wings spread out creating the shape of a "W".  At first I was repulsed due to just thought of death. Then a saddened emotion came over me for the pelican because it must have struggled so hard to try to reach safety before exhaustion got the best of him finally succumbing to the hurricane's winds. I stood in silence just staring almost frozen in time until a gentle bit a of a wave washed over the Pelican snapping me out of my mesmerized state. Finally I noticed how beautiful the Pelican looked against the rich brown sand. The feathers of the bird were multiple hues of brown that complimented the Pelican's final resting spot in the saturated earth tone sand.



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Once back in NY I kept stumbling upon dead rats, pigeons and mice.  When photographing each scene I generally do one shot directly above the subject.  Sometimes the elements in the street adds to the graphic nature of the image.  I do take photographs from various angles as well never manipulating the arrangement of the dead animal. Although others there before me may have laid a flower next to the deceased.  One time walking down a busy street in New York I noticed someone had laid their parakeet on the step in front of their shop.   The shop person even maid a little tomb stone with R.I.P. Larry.  As if to let the neighborhood know of Larry's wake.

In addition I even take video.  Why?  Because there are usually flies and ants working diligently on the decomposing carcass.  Or the wind is blowing the feathers ever so gently and that does not translate in still photographs.

I regretfully did not photograph two animals this year.  One was a cat by the side of the road. I realized that as the animal gets closer to a familiarity it is harder to document the death.  I can't imagine what I'll do when I find a dog.  I'm such a huge dog lover.  Saying that though my artist friend Ruben Marroquin and I were talking about the cat situation and I told him I felt horrible.  Ruben says to me… "Yes it is a sad situation. But taking the photo immortalizes the animal giving them an extended existence in the art."  Which made me feel better and gave me a new purpose to photograph the dead animals.  The second animal that I missed photographing was while I was in Denver, Co.  We were traveling down the highway and traffic slowed to about 40 mph.  In between two lanes almost as if he was taking a nap was a young black bear.  He obviously had been struck by a vehicle which gashed his side and literally removed a vital organ as if it had been surgically removed.  This pink bear part laid just a few feet away.  I did not photograph the bear due to the dangerous situation.  There was no place to pull off on the mountain road and if I had tried I may have ended up just like that bear.  I just remember so well how shiny and luxurious the black bear's fur looked in the full sunlight.  The hair shifted softly side to side with each passing car swerving to miss hitting the bear yet another time.

As I shoot the Death series the beauty stands out more and more.  The detail in the feathers, the graphic contrast of the fresh meat against the dark pavement, the colors of the fur working with the elements of city street markings.  The beauty is there in every photograph I see it now, I just had to look past the death.

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Spencer Gordon has built quite a collection of the "Beauty Beyond Death" and is currently working on a gallery show to present this body of work.

Contact Spencer today if your gallery may be interested in exhibiting this artwork.

Tuesday, September 24, 2013

Desks For Rent In A Creative Loft | DUMBO NY

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 Click on an image to enlarge.



We're a group of creatives sharing a great 2500 sq. ft. loft in the heart of DUMBO.
We have desks to rent.

 Please contact



Friko at 917-373-4908 or email friko@chaco.cc
Spencer at 212-369-7154 or email spencer@spencergordon.com
for more information.

$450 per desk per month includes:
- hi-speed business class internet
- electricity
- heat / ac
- weekly cleaning service
- Poland Springs water service
- shared conference room
- use of client lounge area
- 24 hr access


$950 for the private office.
Available starting Dec 1st
- all the above plus
- hard wire internet
- private phone line available. *Phone service is not included
- unfurnished
- 1 to 3 persons in the private office
- perfect edit suite / programers / designers ( no windows )



Contact us today!


 

Panoramic of loft area.




[caption id="attachment_2566" align="aligncenter" width="570"]Desks to rent in DUMBO Panoramic of office space with desks to rent.[/caption]

This loft is located at 68 Jay Street, Brooklyn NY. 11201

DUMBO is an ultra-hip neighborhood rooted in a historic past. DUMBO’s converted industrial warehouses and vintage loft spaces redefine the meaning of chic, and its inspiring Brooklyn Bridge and Manhattan skyline views remain unmatched. This neighborhood tempers its trendy shops and bars with manicured waterfront green spaces and historic enclaves—Vinegar Hill’s cobblestone streets return visitors to Brooklyn's days of yore.

The area has emerged as one of New York City's premier arts districts, with a cluster of for-profit art galleries such as the Klompching Gallery and such not-for-profit institutions as the St. Ann's Warehouse and the A.I.R. Gallery. Chef Jacques Torres opened a chocolate factory in Dumbo in December 2000.[5] Other culinary businesses in the area include Grimaldi's, the Brooklyn Ice Cream Factory, and the The River Café. All of these businesses cluster in Fulton Landing, which is also home to Bargemusic, a floating venue for classical music. The first public space in the neighborhood was Fulton Ferry, followed by Empire-Fulton Ferry State Park. Brooklyn Bridge Park, a joint state/city venture presently under development, was launched in 2006.

Monday, June 10, 2013

2013 PDN The Look Photo Contest

Still Life | Modern Anthology | Spencer Gordon
I've entered a photo contest in PDN ( Photo District News ) called The Look.  Looking to collect votes for the People's Choice Awards

VOTE here for my shot in the People's Choice Awards.

This still life was a collaboration with Modern Anthology.  One night after the shop closed John and I cracked open a couple of beers and played with all the visual goodies to create this image. I love this store.  I could move in.  John and Becca do such a great job with the treatment of the store's branding.  When you walk into the shop it's not an obvious mens lifestyle retail store.  You feel like you've walked into someone's home.

The premise of the still life was to create a shot with a warm and inviting feeling.  Showing off the merchandise of the store without it being blatantly in your face this is what we sell.


Modern Anthology's original DUMBO outpost offers a unique and curated selection of vintage furniture, home and personal accessories, and well-crafted clothing geared towards a masculine lifestyle. We like to view the shop as a retail experiment in progress. It's a space where we can showcase our particular brand of design aesthetics and ultimately use as a launching-pad for our ideas and the many products that we discover along the way.



Our flagship shop also serves as a home-base for the architects, filmmakers, interior designers, graphic and product designers with a common passion for story-telling through experiential design that we collaborate with through Modern Anthology's creative studio.



For more information about the photo contest click on the link below.

2013 PDN The Look Photo Contest.

Wednesday, May 29, 2013

Governor Christie Breaks Guinness World Record

[photoshelter-img i_id="I0000bEVyWQY_NvY" buy="1" caption=" (Governor Christie holds the Guinness World Record Certificate)" width="600" height="418"]As the Guinness World Record official starts his GPS unit to measure the longest ribbon for a ceremonial ribbon cutting the weather is looming with threat of a down pour of rain. It's Memorial Day and despite the ominous weather outlook the holiday beach goers are out in full support of the opening of the New Jersey shore. Governor Chris Christie cut the Guinness World Record breaking 5.3 mile longest ribbon cutting signifying the start of a renewed summer season. [photoshelter-img i_id="I0000gI5ssVwgD34" buy="1" caption=" (Governor Christie cutting the worlds longest ribbon)" width="600" height="418"]

Seaside Heights was devastated by Hurricane Sandy and the community is working feverishly to reopen for the vitality of the New Jersey economy. The Jersey Shore generates approximately $40 billion dollars worth of revenue for the state. [photoshelter-img i_id="I0000tuWzPkoAb30" buy="1" caption=" (Funtown Pier in Seaside Heights washed away by Hurricane Sandy)" width="600" height="418"]

The Memorial Day festivities, despite the cold damp weather, drew 800 volunteers to hold the ribbon for the Today Show where Governor Christie cut the official Guinness World Record breaking longest ribbon.  Follow up by a live performance from the band FUN. [photoshelter-img i_id="I0000IIJ1H8pbAlM" buy="1" caption=" (FUN performs on the Today Show. Nate Ruess & Jack Antonoff )" width="600" height="418"]

The slideshow below shows all 412 images from the event plus the Guinness World Records official inspecting the ribbon to verify it's integrity.  Or go directly to the proof site by clicking on http://spencergordon.photoshelter.com/gallery/Seaside-Heights-Stronger-Than-The-Storm/G0000SNMoXwF0xTM  

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Tuesday, March 5, 2013

Emulsion Transfer Process - A Special Artist's Portfolio

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Once upon a time in a land before digital photography there was this material called polaroid. The perfect media to create emulsion transfers.

Just the other week I saw a post on Facebook by, Hannah Rosenberg, an artist I had worked with in the mid the 90's. She had found in storage a metal portfolio using emulsion transfers we had created. I photographed the wire metal sculpture chairs with a 4 x 5 Speed Graphic, which I still have and use. I shot using Type 59 polaroid, if my memory serves me correct. Then we took the 4 x 5 polaroids and transferred the polaroid emulsion onto metal sheets which then Hannah bound together to make a metal portfolio. The transfer process worked beautifully to highlight and emphasize these unique miniature chair sculptures. I'm amazed at how well the transfers have held up over the years.

Hannah Rosenberg is a highly multi talented artist. Hannah has always had a love of creating “something from nothing” and working with her hands. Her first love was creating artwork from a variety of media.

Click here for more info about sculptures by Hannah Rosenberg.

Here is a step-by-step tutorial video showing the emulsion transfer process. Quite easy to do. This video was created also in the mid 90's. It would have been cool if they placed a sound track from A-Ha in the background. Hope you enjoy and get inspired to create your own works of art.