Friday, July 15, 2011
Lytro Camera - Focusing on NOT Focusing
Lytro is redefining the word Focus… the new 5 letter word.
Eliminating the 'element of focus' allows the user to focus on what is 'actually' in the picture frame. In the picture above imagine the shot taking place at night with the camera focused on the city. The shot is ruined because the nude model is out of focus. Take focusing out of the equation, the user is free to compose and capture the moment.
A big complaint, from users of point and shoot cameras, are missed shots while waiting for the camera to focus. Lytro’s camera has a no shutter lag time which means you don’t have to anticipate the shot. Lytro captures the moment when it happens, allowing the Lytro user to focus on the moment at hand.
Eric Cheng talks on Lytro's blog with Richard Koci Hernandez, a photographer who has actually used the Lytro camera. For those few that have had the chance to play with the prototype… lucky dogs!
Labels: blog, Camera Focus, Consumer Camera, depth of field, Eric Cheng, flashsg, Focus, Lytro Camera, Lytro Functions, Lytro Light Field, Lytro Living Image, Lytro Technology, new york advertising photographer, new york photographer, Richard Koci Hernandez, Select Focus, spencer gordon, spencer gordon studios