Tuesday, August 2, 2011

Lytro's First Fashion Shoot Falls Short

[caption id="attachment_551" align="aligncenter" width="538" caption="© Coco Rocha for Lytro"][/caption]
Lytro's first fashion shoot. Falls a bit short in concept and quality of the imagery.

The concept of select focus is brilliant! However in the fashion world 93.33%* of the time the focus is going to be on the model. Since I can already control my depth-of-field in camera, then I really have no need to refocus the image later.

With that said looking at the examples given from this test fashion shoot** I think it would have been best to use multiple models in the same shot. Allowing the viewer to focus on the subject of their choice. Or perhaps worked a prop product into the shot like a car or a handbag. Toggling between the model and product being in the foreground or background is a more effective concept. The power of telling a story in the image is just waiting to be created.

Ahhh!!! I have so many ideas for this camera and technology. Let me have a crack at this thing.

*Number was scientifically constructed by a team of braincells in the right hemisphere of my brain. Used for dramatization only.

**I also realize this was a test shoot and I'm sure Lytro / Coco was working under strict budgetary constraints.

No comments:

Post a Comment